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Glossy Data

AI visibility for travel and hospitality brands

See which travel brands AI suggests.

Travellers ask AI where to stay and how to get there, and the answer depends on where they ask from. See who AI recommends in each market you sell into, and which review sites and guides it cites.

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Illustration
Casa AlfamaMarkets · “kid-friendly hotel in Lisbon”Example data

How often each market's answers name Casa Alfama

  • United States · asked in English34% 28–40 · n=180

    Named first most often: Casa Alfama

  • United Kingdom · asked in English31% 25–37 · n=176

    Named first most often: Casa Alfama

  • Germany · asked in German13% 9–18 · n=170

    Named first most often: Hotel Miradouro

  • Brazil · asked in Portuguese11% 8–16 · n=168

    Named first most often: Hotel Miradouro

A fictional hotel, to show the layout. The same question, asked from four origin markets in their own language.

The same question, from every origin market.

A traveler in Germany and one in the US get different answers to the same question. We ask from each market you sell into, in its language, and put the results side by side.

  • Several countries per project
  • Competitor share of voice

Your share of voice by market

Running shoes · 5 engines · 28 days · 90% interval

Example
  • United States29%
  • United Kingdom27%
  • Germany18%
  • Japan11%

Germany vs last month, asked in German

The review sites, guides and booking platforms AI cites.

Travel answers lean on traveler reviews, booking platforms, guidebooks and forums. See which ones each engine cites for your destination, and where you're missing.

  • Citations and AI Source Map
  • Source gaps

Sources cited for “kid-friendly hotel in Lisbon”

Share of answers citing each kind of source

Example
  • Traveller review sites46%
    You're on them
  • Booking platforms35%
    You're on them
  • Travel guides and blogs27%
    Missing
  • Forums (e.g. Reddit)19%
    Missing

Local mode for properties and locations.

For hotels, restaurants and attractions, local mode asks from the neighborhoods travelers search, so each property is measured where its guests look.

  • Local mode: city and postal-code questions, local directories
  • Map grids from exact pointsComing soon
Gemini· plumbers near LeedsExample

What travelers ask AI

  • “kid-friendly hotel in Lisbon”
  • “where to stay in Kyoto for first-timers”
  • “best airline for long-haul economy from London”
  • “boutique hotel in Mexico City with a pool”
  • “which cruise line is best for families”
  • “best travel insurance for backpackers”

Who shapes travel answers.

Travel answers draw on a mix of reviews, booking platforms and editorial guides, and the mix changes by origin market. Your project shows the exact domains per engine.

Traveler reviews
Tripadvisor and review sites in each language
Booking platforms
Online travel agencies and metasearch
Guides and blogs
Guidebooks, travel magazines, creators
Forums
Reddit and travel communities

Pick a plan and start online

Every plan is self-serve. Pay by card and cancel renewal at any time in Billing.

A plan to consider

Growth

For a travel brand selling into several origin markets.

£229/mobilled monthly

7,000 credits ≈ 400 questions × 4 engines, weekly

  • Up to 5 websites, brands or locations
  • Every live engine and any of 49 countries
  • Unlimited seats

Cancel renewal any time. Once cancelled, your subscription will not renew.

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For many brands and markets

Enterprise

Get a quote, review the paperwork and buy online, at any size.

From£1,916.67/mo, billed annually

  • Up to 50 websites, brands or locations
  • 50,900 credits a month; more in published add-on packs
  • Self-serve SSO: OIDC, SAML in beta
  • Audit log with CSV export
  • DPA and click-through order form
  • Annual invoice billing (PO, net 30)
  • SLA with automatic service creditsComing soon
  • SCIM provisioningComing soon
Build your quote Download the security pack

Questions people ask

Yes. Add each market you sell into, from any of 49 countries, and we ask the same question from each one, in its language where we have a native question pack.

Yes. Paid tracking can focus on one hotel and buyer questions about its location. The free preview checks the website and shows example question fragments.

No. We track the answer text, who's named and the sources cited. Sponsored results aren't tracked today.

Explore a free preview of your hotel’s website.

Free website check · No card needed · Full AI tracking on paid plans

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