Comparison

Glossy Data vs BrightLocal

How Glossy Data and BrightLocal compare on buying, engines, countries, pricing and method. Every BrightLocal detail links to its source, and we say where BrightLocal is ahead.

Last checked Oct 2026. See the sources. Spotted a mistake? Email hello@glossydata.com and we'll review it.

The short version

Glossy Data helps local businesses investigate how AI recommends them: which answers mention them, which competitors appear and which directories get cited. Track questions for your location, plan changes and check the answers again. BrightLocal covers traditional local SEO as well as AI visibility; Glossy Data provides a dedicated workspace for AI research.

Why choose Glossy Data?

You want Gemini, Perplexity and Claude as well.
You want to see why AI picks a competitor: the directories and threads it trusts.
You want ranges on every number and re-tests after fixes.

See the product first

Explore answers, sources and reporting in the demo workspace. Then choose a plan for the questions, markets and clients you want to track.

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Compare our plans

Many businesses and agencies will use both: BrightLocal for local SEO, Glossy Data for AI.

Side by side

Glossy Data and BrightLocal compared, checked Oct 2026
Feature	Glossy Data	BrightLocal
AI visibility pricing	From £25/month	Included in plans from $31/month
Engines	ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude; Copilot coming soon	ChatGPT, AI Overviews, AI Mode (more planned)
Prompts per location	~36 on Starter, more on higher plans	Up to 20
Classic rank tracking, citations, reviews	No (by design)	Yes, core strength
White-label	Agency plans	Yes

AI visibility pricing

Glossy Data:From £25/month

BrightLocal:Included in plans from $31/month

Engines

Glossy Data:ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude; Copilot coming soon

BrightLocal:ChatGPT, AI Overviews, AI Mode (more planned)

Prompts per location

Glossy Data:~36 on Starter, more on higher plans

BrightLocal:Up to 20

Classic rank tracking, citations, reviews

Glossy Data:No (by design)

BrightLocal:Yes, core strength

White-label

Glossy Data:Agency plans

BrightLocal:Yes

The main differences

Depth on AI.

AI is all we do. We cover 6 AI engines (Copilot coming soon), show the sources behind each answer and track by city (map grids coming soon).

Confidence.

We show how sure each number is and flag changes that exceed normal variation.

A focused research workflow.

Keep your AI research in one place: local buying questions, competitor mentions, cited directories and follow-up tasks. Branded reporting on eligible plans helps you share the findings with clients.

What Glossy Data does better

Glossy Data helps you move from a local visibility result to a clear next step. Read the original answers, compare the businesses mentioned and inspect the cited directories and pages. Follow the same questions after making a change, and share the findings in a client report on eligible plans.

How Glossy Data shows every number

Each score comes with the number of answers behind it, its confidence range, and a note when an engine update may affect the results.

ChatGPT names you in about 1 in 3 answers

Mention rate · weekly · 90% interval

Example

Hollow = fewer than 20 answers Engine model change, alerts paused

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Sources (checked Oct 2026)

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