Comparison
Profound vs Bluefish
We make Glossy Data, which competes with both, so we are not neutral. This page uses only what Profound and Bluefish publish, or a named third party. Every claim is linked, and we say where each one is ahead.
Last checked . See the sources. Spotted a mistake? Email hello@glossydata.com and we'll review it.
The short version
Profound and Bluefish are the two best-funded enterprise AI visibility platforms, and both are bought through a demo. Profound (a $180M Series D at a $1.8B valuation, September 2026) leans towards an “AI Marketer” that drafts work for approval, and has SOC 2 Type II, SCIM and self-serve SSO. Bluefish (a $43M Series B, April 2026) sells Monitoring, Optimization and Measurement suites to the Fortune 500, tracks retail assistants such as Amazon Rufus, and says 85% of customers also buy its services. This page compares what each vendor publishes. It isn't a measured test.
Measured data pending
This version uses each vendor's public pages only. Once our vendor index has measured a market, with sample sizes and intervals, we'll add how often AI engines recommend each vendor.
Choose Profound if…
- You want AI agents that draft content and publish it with your approval.
- Your security review needs SOC 2 Type II, SCIM and a public trust centre.
- You need ChatGPT Shopping, prompt volumes or agent analytics across CDN logs.
- You want a reference price before the first call (its AWS Marketplace listing is $100,000 for 12 months).
Choose Bluefish if…
- You're a Fortune 500 brand that wants Fortune 500 references.
- You need retail assistants tracked: Amazon Rufus, Alexa for Shopping, Walmart Sparky.
- You want onboarding, program operations and strategy services delivered with the platform.
- You want brand-fact correction built around a vault of first-party facts.
Neither shows a sample size or interval next to its numbers on its public pages. We make Glossy Data, a self-serve alternative to both, so read this page with that in mind; our own head-to-heads are linked below.
Side by side
Company
Buying
Measurement
Insight & action
Agency
The main differences
Agents vs services.
Profound puts software agents on top of its tracking. Bluefish pairs its suites with people: it says most customers also buy its services.
Where they look.
Profound covers more general-purpose engines, including DeepSeek and Exa, plus ChatGPT Shopping. Bluefish covers retail assistants such as Amazon Rufus, Alexa for Shopping and Walmart Sparky.
What a security review finds.
Profound publishes SOC 2 Type II, SCIM and a trust centre. We couldn't find a public security page for Bluefish.
What each does better
- Profound
- More published engines, including DeepSeek and Exa, ChatGPT Shopping, prompt volumes, agent analytics across 10+ CDN and log sources, AI agents that draft work, and a public security story (SOC 2 Type II, SCIM, self-serve SSO).
- Bluefish
- Fortune 500 references, retail-assistant coverage (Amazon Rufus, Alexa for Shopping, Walmart Sparky), AI Accuracy with a “Brand Vault” of first-party facts, and services for teams that want a managed program.
How you buy
Profound
- 1Start the 7-day trial, or use “Get a Demo”
- 2Scope the Enterprise plan with their team
- 3Negotiate a custom contract
Bluefish
- 1Request a demo
- 2Scope brands, suites and services with their team
- 3Sign an enterprise contract (Forrester's model includes an implementation fee)
Pricing compared
Profound: free 7-day trial; Enterprise custom, with an AWS Marketplace listing of $100,000 for 12 months. Bluefish: not published; Forrester's projected TEI study models fees of $616K in year 1 for 5 brands, rising to $1.55M in year 3 for 20 brands.
Compare with Glossy Data's published pricesHow Glossy Data shows every number
Each score comes with the number of answers behind it, its confidence range, and a note when an engine update may affect the results.
ChatGPT names you in about 1 in 3 answers
Mention rate · weekly · 90% interval
Hollow = fewer than 20 answers Engine model change, alerts paused
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Sources (checked 18 Oct 2026)
- tryprofound.com (home page)
- tryprofound.com/pricing
- Profound: Answer Engine Insights
- Profound blog: Is once a day enough?
- Profound: Shopping
- AWS Marketplace: Profound listing
- CMSWire: Profound raises $180M (Sep 2026)
- bluefishai.com (home page)
- Bluefish: AI Monitoring Suite
- Bluefish: AI Optimization Suite
- Forrester TEI of Bluefish (projected)
- Adweek: Bluefish raises $43M (Apr 2026)
- bluefishai.com/security (returned 404)
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