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Glossy Data

AI visibility for local businesses

See how AI treats every location you serve.

For single sites, franchises and multi-location brands. See whether AI recommends you nearby and which local directories it trusts.

  • Starter from £25/month
  • Monthly, cancel any time
  • Set up online
Open the local demo
Illustration
Gemini· plumbers near LeedsExample
How likely each engine is to name a fictional plumber, area by area.

45%

of US consumers used AI tools to find local businesses in 2026, up from 6% a year earlier.
Source: BrightLocal Local Consumer Review Survey 2026 (n=1,002)

Track the questions customers ask locally.

Choose paid tracking for questions that include your city or postal code. See which businesses are mentioned and which local sources appear, then review your service pages and directory listings.

  • Local mode: city and postal-code questions, local directories
  • Map grids from exact pointsComing soon

Acme Plumbing · plumbers · Leeds, United Kingdom

Example

Your score

Named in 7 of 25 answers. Likely range 16–44.

Every answer, word for word

Google AI Overviews· UI
“best emergency plumber in Leeds” Not mentioned

AI Overviews recommended PipeFix and FlowCo, not you.

Top-rated emergency plumbers in Leeds include PipeFix, FlowCo and Leeds Drain Doctors, based on recent reviews [1].
Sources[1] yell.com

Who AI names instead

  • PipeFix14 of 25
  • FlowCo9 of 25
  • You7 of 25

Sources cited in these answers

  • checkatrade.comCited for both rivals Listed
  • yell.comCited for PipeFix and FlowCo Missing
  • reddit.com/r/LeedsNamed PipeFix twice Missing

3 suggested actions

  1. 1Get listed on Yell. AI Overviews cites it when it names PipeFix and FlowCo.
  2. 2Fix your Sunday opening hours on Checkatrade.
  3. 3Add an emergency call-out FAQ to your website.
A fictional business, to show the layout. Paid reports include collected answers with dates and sources. Free reports show a limited preview.

The directories AI trusts in your market.

AI answers can cite directories, reviews, local news and forums. Sources vary by market; examples to investigate include yelp.com, angi.com, bbb.org in the US; checkatrade.com, yell.com, trustatrader.com in the UK; gelbeseiten.de, dasoertliche.de, 11880.com in Germany; yellowpages.com.au, truelocal.com.au, hipages.com.au in Australia.

  • Local directories built in for every market we cover
  • Wrong hours, phone and “permanently closed” checksComing soon
Google AI OverviewsExample

Acme Plumbing is permanently closed. For emergency call-outs in Leeds, try PipeFix instead.

Contradicts your fact sheet

Open 7 days, 24 hours. Likely source: an old Yell listing marked “closed”.

One location or five hundred.

Starter covers one location with about 36 questions a week. Add locations for £10/month each (320 credits included), or roll up to 200 workspaces on Enterprise.

  • Portfolio view across every location
  • Automatic re-tests after fixes

Get listed on Checkatrade

Example
+5–9 pts · 70% conf.SDirectory

Cited in 38% of competitor answers for 12 questions. PipeFix and FlowCo are both listed. You aren't.

Wrong fact, caught

Acme Plumbing is closed on Sundays and doesn't take emergency call-outs after 8pm.

Your fact sheet: open 7 days, 24 hours. Likely source: an old Yell listing.

Fix your opening hours on Yell

Re-tested at 7, 14 and 28 days

▲ +7 ±3 · Verified

Local questions, in any country

Trades, clinics, law firms, restaurants, hotels and chains all work the same way.

  • “best dentist in Austin”
  • “emergency plumber in Leeds open now”
  • “family lawyer in Toronto”
  • “best physio near Bondi”
  • “Steuerberater in München”
  • “nearest gym open late”

Local sources, built in by market.

Each market we cover comes with its own directories. Your project shows which ones each engine cites for your category and city.

Local directories
yelp.com, angi.com (US); checkatrade.com, yell.com (UK)
Reviews and maps
Google reviews and local review sites
Local press
City news sites and guides
Forums
City subreddits and neighborhood groups

Pick a plan and start online

Every plan is self-serve. Pay by card and cancel renewal at any time in Billing.

A plan to consider

Starter

For one location tracking its AI visibility, with local mode included.

£25/mobilled monthly

630 credits ≈ 36 questions × 4 engines, weekly

  • 1 website or location
  • Every live engine and any of 49 countries
  • Unlimited seats

Cancel renewal any time. Once cancelled, your subscription will not renew.

Compare all plans

Questions people ask

Yes. Local mode works in all 49 countries we cover, with that market's own directories and, where we have a native question pack, its language.

No. Local mode is included on every paid plan. It switches on when your business serves customers in a place, and stays out of the way when it doesn't.

Yes. Each location is tracked separately and compared in one portfolio view, so you can see which sites AI recommends and which it skips.

Start with a free preview of your local business.

Free website check · No card needed · Full AI tracking on paid plans

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