Comparison
Glossy Data vs Semrush AI Visibility Toolkit
How Glossy Data and Semrush compare on buying, engines, countries, pricing and method. Every Semrush detail links to its source, and we say where Semrush is ahead.
Last checked . See the sources. Spotted a mistake? Email hello@glossydata.com and we'll review it.
The short version
Glossy Data gives your team a dedicated workspace for AI visibility, with original answers, cited sources and competitor comparisons. Every paid plan includes unlimited seats and access to every available engine. If you already use Semrush for SEO, you can add Glossy Data for focused AI research and reporting.
Why choose Glossy Data?
- You want more than a couple of dozen tracked questions without stacking add-ons.
- You want unlimited seats rather than paying per user.
- You want sample sizes, ranges and the answers behind every number.
See the product first
Explore answers, sources and reporting in the demo workspace. Then choose a plan for the questions, markets and clients you want to track.
Compare our plansPlenty of teams use both: Semrush for SEO, Glossy Data for AI answers.
Side by side
- Price
Glossy Data:From £25/month
Semrush:AI Visibility Toolkit: $99/month per domain (25 prompts, 1 user)
- Extra users
Glossy Data:Unlimited seats included
Semrush:+$99/month per user
- Extra domains
Glossy Data:5 projects on Growth, more on Pro
Semrush:+$99/month per domain
- Engines
Glossy Data:ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude; Copilot coming soon
Semrush:Several AI engines (see Semrush's knowledge base)
- Classic SEO suite
Glossy Data:No (by design)
Semrush:Yes, core strength
The main differences
Depth on AI.
AI answers are all Glossy Data does: every engine we run, the sources behind each answer, and fixes that get re-checked.
Pricing shape.
Semrush charges per domain and per user. We charge per answer and include unlimited seats.
Confidence.
We show how sure each number is and flag changes that exceed normal variation.
What Glossy Data does better
Glossy Data gives everyone on your team access to focused AI visibility research, with unlimited seats on every paid plan. Compare answers across the available engines, open the cited pages and see where competitors appear. Use those findings to plan content updates, advertising tests and client recommendations.
How Glossy Data shows every number
Each score comes with the number of answers behind it, its confidence range, and a note when an engine update may affect the results.
ChatGPT names you in about 1 in 3 answers
Mention rate · weekly · 90% interval
Hollow = fewer than 20 answers Engine model change, alerts paused
Try it on your own website
Enter your website and verify your email to see a limited report, or try the demo workspace first.
Free website check · No card needed · Full AI tracking on paid plans
Sources (checked Oct 2026)
Spotted something wrong or out of date? Send a correction