Pricing
Read full AI answers, compare competitors and follow the buyer questions that matter to you. Pick who you are, then the monthly allowance that fits. Buy online, and cancel renewal any time in Billing.
All prices are in GBP. If your card is in another currency, your bank may convert.
Prices are set in each currency, not converted. No VAT or sales tax charged today (we’re not VAT-registered).
Switch to annual any time and save 10%. Enterprise tiers are annual only.
Enterprise from £1,916.67/mo, billed annually
Build your quoteNot live yet, and not what you pay for today. We list a feature on a plan only once it ships.
Bigger portfolio? Enterprise Plus: 200 brands and 120,500 credits a month, £55,000/year. Compare all plans
Just looking? The free preview includes website checks, partial questions and a short AI answer excerpt when available. Explore the free preview. Start with a free check
One pool of credits across all your clients. Unlimited seats. Your logo on every report.
Agency Enterprise from £3,041.67/mo, billed annually
Build your quoteNot live yet, and not what you pay for today. We list a feature on a plan only once it ships.
For one website or location: a shop, a practice, a trade, or a founder's first brand. Starter is the same plan on the Brands tab. Every live engine, local directories included.
Not live yet, and not what you pay for today. We list a feature on a plan only once it ships.
More than one location or brand?
See what you get: open the live demo workspaceDemo data sample business, no sign-up
Fit finder
Same maths as the Enterprise quote. If it's bigger than our self-serve plans, the numbers carry over to a quote.
credits a month, including 10% for confirmation runs and re-tests
About 3,576 credits a month. Growth fits (7,000 credits a month, £229/mo). See Growth
Credits
One credit is one answer from one standard AI engine. Engines that cost more to ask use more credits, so every engine fits on every plan without add-on fees.
We show what each schedule costs before you save it. When you run out, tracking pauses; nothing is charged unless you turn on overage.
| What | Credits |
|---|---|
| One answer from ChatGPT, Google AI Overviews, Google AI Mode or Gemini | 1 |
| One answer from CopilotComing soon | 2 |
| One answer from Perplexity | 4 |
| One answer from Claude (with web search) | 14 |
| One answer from the ChatGPT developer API (optional, for comparison) | 9 |
| One point on a local map, per engineComing soon | 1 |
| Checking a possible wrong fact in depthComing soon | 4 |
| “Run now” instead of the next scheduled run | 3× the usual credits |
Compare plans
| Feature | Starter | Team | Growth | Business | Enterprise | Enterprise Plus |
|---|---|---|---|---|---|---|
| Engines & markets | ||||||
| Credits a month | 630 | 2,300 | 7,000 | 18,700 | 50,900 | 120,500 |
| Websites, brands or workspaces | 1 brand, website or location | Up to 2 | Up to 5 | Up to 15 | Up to 50 | Up to 200 |
| ChatGPT, AI Overviews, AI Mode, Gemini | Included | Included | Included | Included | Included | Included |
| Perplexity and Claude | Included | Included | Included | Included | Included | Included |
| Any of 49 countries, several per project (native questions in 7 languages) | Included | Included | Included | Included | Included | Included |
| Local mode: city and postal code questions, local directories | Included | Included | Included | Included | Included | Included |
| Unlimited seats | Included | Included | Included | Included | Included | Included |
| Measurement | ||||||
| Honest Score with confidence intervals | Included | Included | Included | Included | Included | Included |
| Every answer viewable, with sources | Included | Included | Included | Included | Included | Included |
| Source Map | Included | Included | Included | Included | Included | Included |
| Competitor share of voice | Included | Included | Included | Included | Included | Included |
| Insights & alerts | ||||||
| Alerts | Real changes + weekly digest | Real changes + weekly digest | Real changes + weekly digest | Real changes + weekly digest | Real changes + weekly digest | Real changes + weekly digest |
| Head-to-head and new-entrant alerts | Included | Included | Included | Included | Included | Included |
| Fix & Verify task inbox | Included | Included | Included | Included | Included | Included |
| Source gaps | Not included | Not included | Included | Included | Included | Included |
| Automatic re-tests after fixes | Not included | Not included | Included | Included | Included | Included |
| Reports & data | ||||||
| Shareable reports | Not included | Not included | Included | Included | Included | Included |
| Report Studio | Not included | Not included | Not included | Included | Included | Included |
| Read API and MCP server | Included | Included | Included | Included | Included | Included |
| Admin & security | ||||||
| Audit log | Not included | Not included | Not included | 90 days | 1 year | 1 year |
| Self-serve SSO (OIDC; SAML in beta) with domain verification | Not included | Not included | Not included | Included | Included | Included |
| DPA (click-through) | Not included | Included | Included | Included | Included | Included |
| Click-through MSA and order form | Not included | Not included | Not included | Not included | Included | Included |
| Billing | ||||||
| Payment | Card, monthly or annual | Card, monthly or annual | Card, monthly or annual | Card · invoice on annual | Annual · card or invoice | Annual · card or invoice |
| Invoice with PO number (bank transfer, net terms) | Not included | Not included | Not included | Included | Included | Included |
| Instant online quote | Not included | Not included | Not included | Not included | Included | Included |
Coming soon means it isn't built yet. We'll never charge you for it until it is.
Add-ons
Credit top-up
£30 per 1,000 credits
Need more this month? Add 1,000 credits, charged straight away. Top-up credits last 12 months.
Opt-in overage
£3 per 100 credits
Monthly plans only, and off unless you turn it on. Billed on your next invoice.
Extra location or project
£10/month
Includes 320 credits a month for that extra project, brand or location.
Map packComing soon
£15
450 credits for local maps. Enough for a 5×5 map on 9 questions across both Google AI engines.
+10,000 credits a month
£4,600/year
For Enterprise tiers, billed annually with your plan. Add as many as you need.
+25 workspaces or brands
£350/year
For Enterprise tiers, billed annually with your plan.
Checked 18 Oct 2026
Profound
No self-serve plan for brands since 21 Sep 2026. Enterprise price on request.
Third-party median: $35,250 a year (Vendr). Source: Vendr
Free trial, then a demo with sales.
Glossy Data vs ProfoundBluefish
No public pricing.
Third-party estimates: $100k–$500k+ a year, plus implementation. Source: getintel (estimate)
Demo-led: no self-serve path.
Glossy Data vs BluefishGlossy Data
Published on the pricing page, in USD, EUR and GBP.
Build a quote online, review the documents, pay by card or invoice.
How Enterprise worksNo. Every plan, including Enterprise, is bought online. Check your brand free, open the live demo workspace, then pick a plan or build an Enterprise quote. Nobody will ask for your phone number.
The free check costs nothing and needs no card. It includes website checks, partial buyer questions and a short AI answer excerpt when available. Paid plans include full questions and ongoing AI tracking. Explore the demo workspace before choosing a paid plan. Monthly and annual subscriptions are available.
Tracking pauses until your next billing month. Nothing extra is charged. We email you at 80% and 100%, so you can add a top-up (£30 per 1,000 credits), move up a plan or, on monthly plans, turn on opt-in overage.
Straight away. In your first month, 40% of your credits arrive when you subscribe and the rest build up day by day over 30 days. From month two you get the full allowance on each billing date.
Because “are we in ChatGPT but not Claude?” is the question you're paying to answer. We charge per answer instead, and engines that cost more to ask use more credits. Every engine we add is included too.
Plan credits reset each billing month. Top-up credits last 12 months.
Yes. Cancel your subscription renewal at any time in Billing, on monthly, annual and Enterprise plans. Once cancelled, your subscription will not renew. Access continues until the end of your paid period.
Prices exclude VAT. We’re not currently VAT-registered, so no VAT is charged. If that ever changes, tax is shown at checkout before you pay, never added afterwards.
US dollars, euros or pounds sterling, at set price points in each (not a conversion). We show the currency for your country by default; switch it at the top of this page. One currency per account. Cards from any country are accepted.
Yes, on Business, Enterprise, Agency Scale, Agency Enterprise, Enterprise Plus when billed annually. Invoices are payable within 30 days by bank transfer or card, with your PO number on the invoice.
Yes. Build your quote online, review the order form, terms, DPA and security information, then pay by card or invoice. There are no discounts or custom prices, so the published price is the price everyone pays.
One monthly pool for all your clients. Set per-client limits and move credits whenever you like. A pitch audit on a prospect uses 60 credits from the pool, never a client's allowance.
No. Our terms are for businesses.