Guides
Guides to being found in AI answers
Plain explanations of how AI engines choose what to recommend, and what you can do about it. Each guide is dated, lists its sources and says where the evidence is thin.
Fundamentals
- GEO vs SEO vs AEO: what's the difference?GEO vs SEO vs AEO compared honestly: what each term means, where they overlap, what changes in practice, and whether SEO is dead now that AI answers exist.7 min read
- What is generative engine optimization (GEO)?Generative engine optimization (GEO) explained: where the term comes from, how AI engines pick sources, tactics that hold up, and how to measure it honestly.8 min read
Engines
- How to appear in Google AI Overviews and AI ModeWhat Google says it takes to appear in AI Overviews and AI Mode: eligibility, content that gets linked, snippet controls, myths, and Search Console reporting.8 min read
- How to get recommended by ChatGPT: a practical planHow ChatGPT search picks sources, what makes it mention a brand, a step-by-step plan to earn recommendations, and how to measure progress honestly.8 min read
Measurement
- AI share of voice: how to measure it across ChatGPT, Gemini and AI searchHow to measure AI share of voice: mention rate, share among named brands, citation share and position, with formulas, a worked example and common pitfalls.8 min read
- Best AI visibility platforms (2026): enterprise to self-serveThe best AI visibility platforms for 2026, from enterprise suites to self-serve tools, compared on engines, pricing, how you buy and honest measurement.8 min read
- How to track AI traffic in GA4: ChatGPT, Perplexity, Gemini and moreTrack ChatGPT, Perplexity, Gemini and Claude referrals in GA4 with the AI Assistant channel, a custom channel group regex and Search Console AI reports.7 min read
- LLM brand safety: how to monitor what AI says about your brandWhat LLM brand safety means, why ChatGPT, Gemini and AI Overviews get brands wrong, and a monitoring and correction program you can run without guesswork.6 min read
- Why AI answers change (and how to measure honestly)Why ChatGPT and other AI engines give different answers to the same question, why one check is a coin flip, and how many samples you need to see real change.8 min read
Buying
- AI visibility platform pricing (2026): what Profound, Bluefish and the rest costWhat AI visibility and GEO platforms cost in 2026: Profound, Bluefish, Brandlight, Evertune, Scrunch, Peec AI, Conductor and BrightEdge pricing, sourced.7 min read
- Enterprise AI visibility platform buyer's guide (2026)How to evaluate an enterprise AI visibility platform: measurement quality, engines and markets, security, procurement, pricing and a pilot plan. Vendor-neutral.7 min read
Technical
- AI crawlers and robots.txt: which AI bots to allow and which to blockGPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended explained: what each AI crawler does, sample robots.txt rules and Cloudflare's defaults.8 min read
- llms.txt explained: what it is, an example, and whether you need itWhat llms.txt is, the exact format with an example file, what Google has said about it, who actually reads it, and how to generate and validate one.7 min read
By business
- Agentic commerce visibility: how to get picked when AI shops for your customersAgentic commerce for retail and e-commerce brands: ChatGPT Instant Checkout, Google's Universal Commerce Protocol, and how to measure whether agents pick you.6 min read
- AI visibility for e-commerce: get your products into ChatGPT shopping and AI ModeHow ChatGPT shopping and Google AI Mode pick products, what product data and structured data to fix, which sources matter, and how to measure your store.7 min read
- AI visibility for local businesses: get recommended when people ask AI for a plumberHow ChatGPT and Google's AI answer local questions, which directories and profiles they cite, NAP and LocalBusiness schema, and how to measure city by city.6 min read
- AI visibility for SaaS: how to get on the shortlist when buyers ask ChatGPTAI visibility for SaaS: the prompts buyers use, why review sites, comparison pages and docs matter, how to measure it, and a practical 30-day plan.7 min read
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